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About bol

To truly be ‘de winkel van ons allemaal’ We aim to be an employer where you can be 100% you

Diversity inclusion bol.com

The shop of us all

Bol, de winkel van ons allemaal (the shop of all of us). This is the story we work on every day. It is our belief that this story will grow even stronger when many different people add their uniqueness to our story.

We see it as our responsibility to enable an environment that unleashes the power of diversity

A place where you can be 100% you

Nienke - Women in Logistics

Logistics is where data meets creativity – and where strategic decisions are made using both intuition and data, says Nienke Rave, our Head of Operations Control. She gives an insight into the world of logistics at bol, and explains why diversity leads to stronger results.

Kristina - Neurodiversity

We all have different brains, preferences and ideas. Research even proves that this variation makes us stronger together. At the same time, these differences are not always readily accepted. And that’s why Kristina started the Neurodiversity@bol community. Each person – neurodivergent or neurotypical – needs another environment to thrive. If we remain curious about all types of social norms, if we are willing to make some adjustments in the way we work around meetings and communication, bol becomes the workplace for us all.

Niels-Peter - Accessibility

Buying stuff online is usually a piece of cake, right? Just a click and you're good to go. But for some, it's not that simple. That's where Niels-Peter comes in. As Lead Product Design, he's all about making shopping as smooth as possible for everyone. Together with his team, he is on a mission to make sure that the bol platform is accessible to all our customers. In this On The Dot video, Niels-Peter shares his thoughts on accessibility at bol and how it affects his day-to-day life. He also stresses the importance of spreading awareness to truly become the shop for us all.

A place where you can be 100% you, that’s only possible if we create a place where every boller feels safe, at home and free to bring their full self. Regardless of where you come from, what you believe, who you love, how you feel, or what you look like. Regardless of what you eat, how you dress, the way you talk, or what you put in your shopping cart. A place where, whoever you are, it really doesn’t matter.

We’re creating that place together. Embracing our diversity to bring out the best in each other. Every background, experience, personality, and perspective has a unique contribution to add to our story. When you bring different people together, the most beautiful things will arise, and we can truly make a difference. It’s how we understand and connect with our customers, our partners, and our world. So, we can fulfil our mission and change retail to make everyday life easier.

People @ bol

Pride 2022

Everybody has the right to be who they want to be.

Tanya, Retail Campagne Manager

I hope that people become more aware of the fact that culture can play a big part in why someone feels the way they do. It shapes their experiences.

Laila, Teamlead The Service Hub

A diploma may be some sort of yardstick, but definitely not in all cases. For me I saw an opportunity and took it. I believed in my own skills and made sure they had no choice but to acknowledge me. No diploma doesn’t mean that you don’t have talent. Don’t let that take your opportunities away.

Jeroen, Engineering Manager

We all need something to do our jobs the best way we can, not only people with a physical disability. Don't let your prejudices magnify this limitation. “Look at chances, not at disabilities. Because you’re missing out on talent.” Jeroen, software engineer at bol. Check out his story here.

Margaret, CEO

We need to stop asking the question if diversity is important and embrace the fact that it is. t’s about every person being able to turn up and show up as themselves. For me personally it is evolved from feeling like I have to prove myself that I am allowed to have a seat at the table. That I have arrived...

Marijn, Director Reverse

Everyone is unique in their being, their background and in what they contribute. And I think if you allow enough space for all of that and embrace it together then you’ll achieve the best result. And then the difference between men and women won’t even need to be an issue.

Raissa, Product Tech Lead

For a little while I thought, maybe this is indeed a mans world and I don't belong. I had to go through this process of deconstructing this image that I put in my head of how an engineer should look like. We have to put in the effort of making this community a diverse place, a secure place for everyone to be themselves

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