“We have to realise that every human being in this world is born onto the earth equal. It’s only all the crazy stories we tell each other that take some of that away. But what if we changed the story? What if we all turned up, in all our magnificence, what would the world look like then?” – Margaret Versteden, Chief Executive Officer –

Bol.com, de winkel van ons allemaal (the store of all of us). This is the story we work on every day. It is our belief that this story will grow even stronger when many different people add their uniqueness to our story.

That’s only possible if we create a place where every bol.com’er feels safe, at home and free to bring their full self. Regardless of where you come from, what you believe, who you love, how you feel, or what you look like. Regardless of what you eat, how you dress, the way you talk, or what you put in your shopping cart. A place where, whoever you are, it really doesn’t matter.

We’re creating that place together. Embracing our diversity to bring out the best in each other. Every background, experience, personality, and perspective has a unique contribution to add to our story. When you bring different people together, the most beautiful things will arise, and we can truly make a difference. It’s how we understand and connect with our customers, our partners, and our world. So, we can fulfil our mission and change retail to make everyday life easier.

”Talent is divided equally, opportunities are not. I am grateful that bol.com understands that inclusion is a right and not a privilege for a selected few. Inclusion elevates us all. We see it as our responsibility to enable an environment that unleashes the power of diversity and I love being part of that journey”

To truly be ‘de winkel van ons allemaal’ (the store of us all). That’s our ambition. Together we’re learning and making progress — with passion, with trust and, in true bol.com style, a little more every day. To all of you: we want to hear your story and be the place where you can be 100% you.