Reach millions of people

With millions of customers and even more unique products in our range, we can align our marketing approach with unprecedented amounts of data that help us understand our customers even better. We get results in real time and respond to them with lightning speed. This allows us to serve customers even better, now and in the future.

Our goal is to ensure that people (continue to) choose bol. Both for the product range and for us as a brand. We want the whole of the Netherlands and Belgium to know us and to trust us. We do this by responding to our customers’ needs. By being aware of what is going on. And by making them feel good, with a touch of bol humour.

Together with our colleagues in the commercial teams, we work on the perfect customer journey. We help people explore, choose and buy. And we make sure that they always know how to find their way back to bol! By inspiring our customers with relevant content and by helping them with good customer service. We are always happy to go the extra mile.

At bol, we like to do things our way. That’s why we’ve got many in-house specialists. For example, at our Creative Studio we make our own photo and video productions, we work on designs and we think up creative campaigns and posts. With so many talented colleagues around you, you learn something new every day.

For our projects, we also work together with other experts, such as commerce or tech. It is by working cross-functionally that we are more innovative and creative. And besides: it’s just a lot more fun together.