What we get out of bed for

We are customer-focused from day one. Our customer is our priority, no matter what. They are the center of everything we do. In the end, there is no bol.com without customers.

*Our customers are the people we serve: our customers, partners, advertisers and colleagues.

We realise we need to work together to do better because we can’t do it alone. We believe we can take each other to a higher level, by embracing everyone’s unique talents. All with the trust that we are each doing our part in the best way possible. We love how diversity elevates all of us – including our customers.

We are different and we love it! We have challenged the status quo from the beginning. We dare to fail. Mistakes aren’t the end of the world but the beginning of an opportunity to learn. It is part of our success. We realise that that courageous conversations are key for growing together.

We are driven by the desire to learn from different perspectives. We stay open-minded. We love to challenge our curiosity with data and experiments. We don’t always take ourselves too seriously, but we are serious about the ideas for our customers.

We can get anywhere, but only if we start walking. One step at a time. We are connected around a common goal. We take ownership and dare to make bold choices. That’s how we drive results.

And this is only just the beginning.