We started in 1999 as an online bookstore and grew to become the largest online retail tech platform in the Benelux. However, we are still at the beginning. The ambition to get better every day is still there and always will be. From our first order on we kept changing retail. We take a look at what works and what doesn’t and that’s how we continuously create a better experience for our customers. How do we make sure that we work better together every day? The core to do better every day is our magic potion, our culture. Which translates into five values:


We dream, we dare and we do. With the courage to try new things, we can pioneer and continue to grow. 


We only achieve the best results if we work together; with each other and with our partners. We bring out the best in each other and improve every day for our customers. 

Finance bol.com


We offer each other freedom and create entrepreneurship by trusting each other’s expertise and responsibility, and that of our partners. 


We are open, honest and straightforward. If we make mistakes we don’t ignore them, but learn from them. 


Our feet are planted firmly on the ground. We have a sense of humor and offer a clear perspective.