Product

About Product

Together we change retail to make everyday life easier. The bol platform enables customer demand and partners supply to come together. With 51,000 sales partners, we offer a broad assortment, competitive prices and fast delivery times, to 13 million customers.

Working in Product means you are right in the middle of technology, business and customers. Tech optimization, building great products and providing innovative solutions: that’s what it’s all about. Our product teams work to optimize processes and the experience on the platform – from start to finish. From tools, to make uploading assets easier to creating data dashboards to share insights into partner performance. From simplifying onboarding for suppliers to ensure a complete, unique offering to consumer search engine optimization to improve their shopping experience.

The gift finger

Finding the perfect gift isn’t always easy – and we’ve heard that from our customers time and again. This year, we decided to change that. Jurre de Ruiter, Group Product Manager, shares how Marketing and Tech joined forces to create the Cadeauhulp – the gift finder. This is an AI-powered tool that helps customers discover surprising gifts and marks our first step into conversational AI – opening the door to the future of shopping.

From retailer to platform

The past few years at bol have been marked by an important transition. We rapidly transformed from online retailer into a retail tech platform. A change that sparked the strongest growth in the history of bol. So far, we have made great progress, but we are not finished yet.

Our goal from the start was to serve customers in the best way possible and be(come) a store for everybody. We’ve learned that our added value now sits in developing the platform that will set a new, higher standard for our customers and partners.

Together, we want to design innovative tech solutions and strengthen our existing business models, like e-commerce via bol, shipping via bol and advertising via bol.

Full speed ahead

Pioneering has always been part of our identity and embracing failure is the key to innovation. The company culture is built on enabling people to be smarter by running experiments, of which our transition to a retail tech platform is the best proof of concept.

At bol you really get the freedom to shape the way you want to work and the roadmaps you want to create. If you are hungry for a challenge and want to experiment, pioneer and explore… you’ve come to the right place.