Within the Job Family Marketing, you develop and implement effective marketing campaigns, projects, propositions, and strategies that identify, attract, nurture and grow customers and/or partners for bol retail operations as well as the platform organisation, in order to grow the market share position, building a strong brand and enabling the commercial growth of bol.
What you'll do
Key Accountabilities within Marketing
Marketing Analysis
Analyse & interpret data of consumers, brand and market segments to identify key growth opportunities.
Marketing Plans
Build and execute marketing plans (e.g., communication, research, PR, CRM, acquisition, audiences, loyalty) or target segments (e.g., region, B2B, B2C).
Content Development
Create, develop and implement marketing campaigns, projects, propositions, strategies and creative content for its implementation across marketing channels and ensure the maintenance of existing content.
Campaign Execution
Measure, monitor and control marketing results and budget and come up with new ideas to ensure the highest ROI.
Data & Insights
Understand customers and partners through data insights and take data driven decisions that maximise value for bol.
Competencies
Marketing
Dichtbij en persoonlijk. Dat is waar bol voor staat. Dankzij onze (online) marketing-teams bereiken we elke dag miljoenen mensen met deze boodschap. In Nederland en België. We werken aan creatieve campagnes en aan de beste online winkelervaring voor onze klanten.
Content Marketeer/ Copywriter
Technisch SEO Specialist
Media Effectiveness Consultant
What you'll do
Key Accountabilities within Marketing
Marketing Analysis
Analyse & interpret data of consumers, brand and market segments to identify key growth opportunities.
Marketing Plans
Build and execute marketing plans (e.g., communication, research, PR, CRM, acquisition, audiences, loyalty) or target segments (e.g., region, B2B, B2C).
Content Development
Create, develop and implement marketing campaigns, projects, propositions, strategies and creative content for its implementation across marketing channels and ensure the maintenance of existing content.
Campaign Execution
Measure, monitor and control marketing results and budget and come up with new ideas to ensure the highest ROI.
Data & Insights
Understand customers and partners through data insights and take data driven decisions that maximise value for bol.
Competencies
Where you can make an impact
Marketing allows you to create impact in these areas
How we bring Marketing to life at bol
Discover our Marketing opportunities
Content Marketeer/ Copywriter
Technisch SEO Specialist
Media Effectiveness Consultant
At bol leadership
starts from within
These leadership behaviours are part of everyone's role alongside job-specific expectations, forming the foundation of our high-performing organisation.
Growing our people
High standards and mutual accountability drive our culture, where diverse perspectives are valued and feedback fuels continuous growth.
Obsessing over customers
Starting with customer data, we experiment and learn relentlessly to create experiences worth persisting for.
Winning together
Delivering on priorities means optimizing for bol's value over perfection, making fast decisions and executing without hesitation.
