Within the Job Family Commercial Expertise, you plan, analyse, advise and optimise the customer journey cycle and/or promotions and marketing campaigns for own and partner assortment and show customers the right offer at the right moment, in line with shop/cluster vision and customer needs’ data, in order to realise the customer and commercial objectives of bol.
What you'll do
Key Accountabilities within Commercial Expertise
Data & Insights
Collect, analyse and interpret customer journey, promotions and content data (e.g., channels, devices, conversion) to create actionable insights for assigned shop/cluster.
Continuous Improvement
Lead or contribute to continuous improvement, innovations, and business cases for e.g., findability and visibility.
Demand Analysis
Determine customer demands and translate these into optimal content, assortment and promotions in collaboration with internal stakeholders.
Advice
Provide advice to internal stakeholders, partners and/or suppliers, and share insights on innovations and trends.
Projects
Plan and/or execute projects relating to customer journeys, promotions, and content processes.
Planning & Organising
Plan promotions and customer journey, content optimalisations relevant for the period of year/season.
Competencies
Data & Analytics
Data & Analytics is the determining factor for the future of bol. By using data smartly, we create thousands of unique shops where customers find exactly what they’re looking for, from recommendations and products to prices, ads and delivery times.
What you'll do
Key Accountabilities within Commercial Expertise
Data & Insights
Collect, analyse and interpret customer journey, promotions and content data (e.g., channels, devices, conversion) to create actionable insights for assigned shop/cluster.
Continuous Improvement
Lead or contribute to continuous improvement, innovations, and business cases for e.g., findability and visibility.
Demand Analysis
Determine customer demands and translate these into optimal content, assortment and promotions in collaboration with internal stakeholders.
Advice
Provide advice to internal stakeholders, partners and/or suppliers, and share insights on innovations and trends.
Projects
Plan and/or execute projects relating to customer journeys, promotions, and content processes.
Planning & Organising
Plan promotions and customer journey, content optimalisations relevant for the period of year/season.
Competencies
Where you can make an impact
Commercial Expertise allows you to create impact in these areas
How we bring Commercial Expertise to life at bol
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At bol leadership
starts from within
These leadership behaviours are part of everyone's role alongside job-specific expectations, forming the foundation of our high-performing organisation.
Growing our people
High standards and mutual accountability drive our culture, where diverse perspectives are valued and feedback fuels continuous growth.
Obsessing over customers
Starting with customer data, we experiment and learn relentlessly to create experiences worth persisting for.
Winning together
Delivering on priorities means optimizing for bol's value over perfection, making fast decisions and executing without hesitation.
