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Way of Working Coach Coaching partner in modern product thinking and discovery

Bachelor / Master
5,000 - 6,500
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How do you make our customers happy?

Together with our 47,000 partner sellers, is changing retail to make daily life simpler for 13 million customers. By now, those customers swipe and click through a catalog of over 33 million articles. Getting to that point, required a huge (and hugely rewarding) effort and entailed countless innovations by our teams. Expanding even further won’t be a small task either. To facilitate future growth, we transitioned into a product organization. But what does that imply for our way of working? It’s up to you to improve our ‘product way of working’, so that we can continue to delight our customers and partners. How? By coaching product teams and instilling product thinking within our fast-growing product organization of 1,000+ Tech and Product professionals.

The biggest challenge

How can we become Europe’s number one product-led tech company by 2023? In 2008, we were one of the first Dutch companies to truly embrace agile. Today, the platform consists of 50+ tech products developed by 120+ innovation teams. We are ambitiously growing the product craft and mindset within our agile way of working. Sure, we’re aware of the world of theories and frameworks already out there. The challenge is to create an approach that aligns with’s unique DNA. Zoom in on the human dynamics level and help shape our product thinking approach. By experimenting with leaders and teams, and by boosting product thinking knowledge.

Your responsibilities as a Product Way of Working Coach

  • You coach product teams to hone their product way of working and evangelize product thinking (product strategy/discovery/delivery) to empower them
  • You (co)design interventions on an organizational level to grow product thinking and to boost product teams’ effectiveness and advancement
  • You train the trainers, freely sharing your in-depth product thinking knowledge with colleague coaches
  • You become the ultimate coach, someone who understands how people and teams operate (what makes them tick?) and which implementation phases they go through

As Product Way of Working Coach, you are a contributing member of the coaching team; a mix of WoW and Transition coaches, supplemented by three WoW design colleagues who are happy to help you advance product development competence within The role involves a good deal of pioneering and trial & error, but you can bounce ideas off 8 direct colleagues and an inspiring People Lead who is a veteran transition coach. So if the coaching gets tough, feel free to tap into that reservoir of knowledge and experience!

You’ll constantly improve your ‘coaching product’, based on an evolving product vision and ongoing customer feedback. All innovations, from game-changing disruptions to modest optimizations, start with an idea. The sparks for those ideas are often caused by issues customers, partners and employees experience. So when people bring those issues to your attention, roll out the red carpet, not the red tape!

Why you can make the difference

Because you know the ins and outs of modern tech product development and are an experienced (team)coach. Hands-on experience with product transitions is a major plus. Experience with working with Innovation teams and teaming up with Product Managers, Tech Leads, Engineering Managers, and UX Designers is a must. You have a progressive vision on the product way of working and know how to engage and inspire teams and the individuals that comprise them. Because our teams and the organization as a whole are evolving at breakneck speed, we need to constantly evaluate, fine-tune and – at times – reinvent our product way of working to remain on top of our game. So, as our Product Way of Working Coach, you need to hit the ground running. Are you up to the challenge?

3 reasons why this is(n’t) for you

  • Yes, if you’re passionate about product thinking and can cultivate that passion in everyone you encounter
  • Yes, if you like working with a range of cross-functional teams, comprising people of wildly diverging backgrounds
  • Yes, if you’re not only a product theorist but also have hands-on experience in helping teams to adopt a product-led way of working
  •  develop a groundbreaking new skillset isn’t your thing
  • No, if complex environments and dealing with tech stakeholders are not your forte
  • No, if you see yourself as more of a consultant than a coach

Where you’ll work

At the premier online retail tech platform in the Netherlands and Belgium. A platform where 13 million Dutch and Belgian customers can choose from over 33 million articles. A platform that helps 47,000 commercial partners run their businesses. And a platform that will never be ‘finished’, because has been reinventing retail since 1999. And we always will be. If there’s a better way to do something, we’re working on it! Together with our customers, partners, and over 2,400 colleagues. And hopefully together with you. Let’s change retail together to make everyday life easier. Our tech community shares a strong ambition to work hard and play hard in equal measure. The setting is pioneering, and autonomy is actively encouraged. Our teams deploy their own code to the production environment. And you can socialize on our soccer field, in the games room and in the bar on Friday afternoons. Gezellig!, de winkel van ons allemaal (the store of us all). This is the story we work on every day. It is our belief, that this will grow even stronger when many different people add their uniqueness to our story. We invite you to share your story with us. Because when you bring different people together, the most beautiful things will arise.

What you get

What you get

  • A blue and safe landing

    We warmly welcome our new colleagues, so they feel home as soon as possible. During your onboarding program, we give you all the ins and outs about!
  • Money and more...

    Working at is challenging and therefore you get something in return. Besides salary, you will receive a yearly bonus, holiday allowance, holiday entitlement of 29 days, travel allowance, group insurance and more.

How it works

  1. Carefully, we take a look at your application. Within 2 weeks you know if we invite you for an interview.
  2. We call you to set up an interview. And since we’re already talking: feel free to ask any question you may have.
  3. In this first interview we’ll get to know each other. We want to find out more about you. Work experience is interesting, but we also want to find out more about you as a person. Together, we’ll find out if this job is a match made in heaven.
  4. Before the next interview we will ask you to take an online assessment. We’ll also discuss the position and your team in depth.
  5. 2 interviews are usually enough to see if it’s a match. And if you agree… well, it’s the beautiful beginning of your career at :)

Any questions? Contact

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