At we want to make the daily life of our customers easier and more enjoyable. How we want to do this and the passion we do this with, we defined in six values to reflect our personality:

Better every day

We share an enormous passion for continuously improving everything we do, because we believe that everything can and should be done better.

The scarcest resources we have are the energy, time and money to work on all our many improvement ideas. That’s why we help ourselves and each other to stay focused. This is the reason why we are getting better every day.

Daring to be a little different

We value creative and independent thinking, and we are not afraid to take risks. We discover what works and what doesn’t. We have the guts to go off the beaten path. We are critical and self-critical and we believe in sharing and listening to different opinions, regardless of someone’s rank or position. We bring out the best in each other and stimulate entrepreneurship.

We do what we say and say what we do

This may sound obvious, but we strive to be reliable and transparent. We deliver our promises and we are honest about risks and shortcomings. Everything we do is based on positive intent toward our customers, partners and each other. If we say something is good, it really is; but if something could be better, we are open and honest about that.

Really going for it, together

We need each other to get the best results. We recognize each other’s added value and trust those we work with. We believe in teams, because together you accomplish more. When you are with us, you sense our enthusiasm to really ‘go for it’, every single day, together with our customers, our partners and each other. Full of passion, with a lot of energy and always with 100% commitment.

We are there for you

We are open and helpful for customers, partners, colleagues and the world around us. It’s important to us that they do not experience any obstacles at all in visiting our shop or contacting us. With us, you receive help when you need it. Should a customer not find what they’re looking for, we’re available 24 hours a day.

A touch of humor

We work really hard to deliver the best shopping platform ever, but we never take ourselves too seriously. We stay grounded by looking at the world and ourselves with a wink. Naturally, we’re serious at important moments. But we feel that we can also make a joke sometimes, such as in our commercials or on the shipping box.