Product Analyst – Advertising Can you generate THE ULTIMATE insights?
How do you make our customers happy?
In business, you can’t take success for granted. Even a top-tier retail platform like bol.com (13 million customers, 52k sellers) has to evolve continuously to keep delighting and growing its customer base. Thankfully, we excel at evolving. During the last few years, we’ve pivoted from a ‘traditional’ e-commerce player to a retail tech platform, and from Agile to product-led methodologies. We also added a compelling proposition to the mix – advertising as people shop – which challenges search engine giants by offering advertisers unique opportunities to boost the relevance of their online advertising. All of these developments mean we have loads and loads of (new) data just waiting for someone to dive into it. Do you look fabulous in a diving suit?
What you’ll do as a Product Analyst Advertising?
- The first role is financially oriented, the advertising business foundation product is responsible for making sure our clicks lead to shiny automated invoices. Easy? I think not! All click data need to be processed and connected to our financial systems and all our cool new innovations need to be aligned on this crucial process! No business foundation? No money! If you have experience in financial processes & connected data, this can be the role for you.
- The second role is focused on our sponsored product environment. How can we optimize our sponsored product process from advertiser to customer and improve conversion? How can we make sure advertisers have the right tools and information to show the best ads possible and how can we become more relevant for the customer on the front end? Which metrics do we need to track and how can we make sure all 5 teams working on this topic are aligned so that we can innovate and experiment in the right areas? A very broad and evolving topic so if you like to get overview in a quickly changing environment don’t hesitate to reach out.
3 reasons why this is (not) for you
Switch to find out
- Results are a by-product If the analysis is complete, your job is done. What people do with those results and how they monitor the domain is their business.
- Free radical You can only be successful as a free radical; any requirement to align people with different perspectives would spell disaster.
- Confined by cardboard You only use the provided data and tools to gain insights and don’t even care what’s outside the box.
- +Acute business sense You see technology as a means to a business end, not as a goal in itself.
- Tooling energizes Experimenting, SQL, Looker or Tableau, and Python are your favorite ‘energy drinks.’
- Team first You love to share your unique knowledge, learn from others, and improve as an individual, team & department every day
This is where you’ll work
In this role, you’ll work in the Shopping & Advertising Products Department which consist out of 3 areas (advertising being one of them), 14 (group) products and ~45 teams. You will report to your Lead, who is responsible for ~5 FTEs and knows the ins and outs of your role. Examples of the product teams are (1) ‘Help me find,’ which is responsible for our search and list page products, and (2) ‘Advengers,’ which zooms in on generating ad insights for our advertisers. The setting? Open, pioneering, inclusive, and informal. Feedback is welcomed. Autonomy encouraged. Personal growth accelerated. Pinky promise.
It is our responsibility to enable an environment that unleashes the power of diversity.
Interview process
We'll tell you all about applying at bol.
Any questions?
Voel je helemaal thuis als je werkt bij bol.com
-
Manager Media Analytics
Help advertisers leverage insight-driven advertising strategies
-
Media Analyst
How do you make our customers happy?
-
Lead Product Analyst Awareness
Lead the data way of becoming the most loved platform for our advertisers